Driving Addiction Illustration and Report Design
The “Driving Addiction” series has highlighted how the tobacco industry uses Formula One (F1) to reach the sport’s fans, especially the younger enthusiasts the sport has worked to attract. This report illustrates how the sport’s rights owners and Big Tobacco are chasing the same markets and demographics for business growth, meaning their interests are aligned. Public health is the loser:
With F1 Kids—a live, worldwide broadcast for the sport’s youngest fans, featuring youth commentators and cartoon avatars—Big Tobacco reaches even children with its branding.
Managing design of the report involved creating illustrations within STOP’s established visual brand that spoke to the abstract nature of how the tobacco industry operates the marketing of its products through Formula1 entities.
