Menu of Addiction
It’s not just about cigarettes anymore. From pouches to heated tobacco products to e-cigarettes, Big Tobacco has created an entire menu of products to target every current and potential customer. What’s behind this expansion? Tobacco companies say they want to offer “better alternatives” to cigarettes. Just like they did in the 1950s with filtered cigarettes, and the 1970s with “light” and “low-tar” cigarettes—neither of which made tobacco use any safer.
STOP wanted a clever way to explain the nefarious and bold nature of the tobacco industry’s expansive “menu” of products orchestrated to hook as many people as possible. From established products like cigars and cigarettes to new generational products like e-cigarettes and vapes, the design references the approachable and lighthearted nature of a dining establishment juxtaposed with disturbingly grotesque imagery referencing the severe effects of consuming tobacco.
